As women age they can lose muscle tone, including muscles in the vagina and pelvic floor. This can lead to a higher likelihood of stress incontinence, which can cause significant embarrassment and discomfort for sufferers. This is especially common among post-menopausal and post-natal women, and can be very significant and life-altering. Some women cannot exercise while some leak urine whenever they cough, laugh or sneeze. Incontinence can cause a variety of issues in your life including emotional stress; fear and anxiety in public; a reduction in intimacy with your partner; becoming a barrier to exercise; causing you absence from work and creating difficulty planning holidays or time away from home; reducing your quality of sleep and the stress of having to dispose of used pads, to name but a few.